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Save $120 – was $219, now just $99
What They Don't Want You to Know
The Truth About
Teeth Whitening.
Most whitening products only mask stains. They don't actually remove them. That's why a dentist developed one that does – with the same ingredients used in professional clinics, safe for home use.
SAVE $120
Just $3.30/treatment
The Uncomfortable Truth
Why Most Whitening Products Don't Actually Work.
Walk down any chemist aisle and you'll find dozens of whitening products promising a brighter smile. But here's what they won't tell you: the vast majority don't contain the right active ingredients to actually remove stains. They just cover them up.
They mask, not remove
Most products use optical brighteners or surface-level abrasives that make teeth appear whiter temporarily – but the stains are still there underneath.
Wrong active ingredients
Many kits skip hydrogen peroxide entirely, or use concentrations so low they can't penetrate enamel to break down deep stains.
No desensitising agents
Products that do contain peroxide often skip Potassium Nitrate – the ingredient that prevents sensitivity – because it's expensive to include.
No clinical backing
Most whitening brands are developed by marketers, not dentists. There's no clinical oversight, no testing, and no accountability.
"I developed Smilie because I was tired of seeing patients hurt by products that don't work."
– Dr. Daniel Tankard, Dentist & Founder
Proof, Not Promises
This Is What Real Ingredients Do
When your whitening kit contains hydrogen peroxide (not sodium bicarbonate or charcoal), this is what happens. 1 million+ treatments completed.
1M+
Treatments completed
4-8
Shades whiter in 6 days
100K+
Happy customers
Real Customer Results
Simple, Not Complicated
16 Minutes to a Brighter Smile
No confusing routines. No daily commitment. Just three simple steps with ingredients that actually work.
Apply the Gel
Use the precision pen to apply our dentist-developed formula containing hydrogen peroxide and Potassium Nitrate. The same ingredients dentists trust – at a safe concentration for home use.
Activate the LED
Pop in the LED mouthpiece and relax for 16 minutes. The light accelerates the whitening process, helping the hydrogen peroxide penetrate enamel and break down deep stains – not just mask them.
See Real Results
Remove, rinse, and smile. 98% of customers see visible results after their very first treatment. Repeat daily for 7 days for maximum whitening – with zero sensitivity.
Total time per treatment: 16 minutes
Cost per treatment: $3.30
Why a Dentist Had to Step In
Meet the Dentist Who Fixed the Formula.
Dr. Daniel Tankard saw too many patients coming in with sensitivity from cheap whitening products – or disappointed because their kit didn't work at all. So he built one that does both: works and doesn't hurt.
Dr. Daniel Tankard
Dentist & Founder, Smilie
Practising Dentist
Dr. Tankard treats patients daily and understands what works – and what doesn't – at the clinical level.
Formulated the Ingredients
He selected the same hydrogen peroxide used in professional clinics, at a concentration safe for home use, combined with Potassium Nitrate to prevent sensitivity.
70+ Dental Professionals
Smilie's formula was developed and tested alongside a network of over 70 Australian dental professionals.
1,000,000+ Treatments
The formula has been used in over one million treatments with a 98% satisfaction rate and minimal sensitivity reports.
The Ingredient Check
What's Actually In Your Whitening Kit?
Not all whitening products are created equal. Here's how Smilie's dentist-developed formula compares to what you'll find at the dentist's chair or on the supermarket shelf.
Smilie
$99
In-Chair
$600+
Supermarket
$20-50
Hydrogen Peroxide (the only ingredient proven to remove deep stains)
Potassium Nitrate (prevents sensitivity during whitening)
Dentist-developed formula with clinical oversight
Safe concentration for at-home use
Actually penetrates enamel to break down stains
Results visible after first treatment
30-day money-back guarantee
Under $100
No dental appointment needed
Smilie is the only at-home kit that combines professional-grade hydrogen peroxide with Potassium Nitrate for sensitivity-free results.
Try the Dentist-Developed Kit – $99
What You're Actually Getting
30 Professional Treatments. Real Ingredients.
Not a gimmick. Not a surface-level fix. A complete dentist-developed whitening system with the ingredients that actually remove stains.
LED Whitening Device
Accelerates the hydrogen peroxide to penetrate enamel and break down deep stains faster
3 Gel Whitening Pens
30 treatments of dentist-grade hydrogen peroxide + Potassium Nitrate (the sensitivity blocker most brands skip)
USB Charging Cable
Convenient charging – use anywhere, anytime
Shade Guide
Track your real results treatment by treatment – see the difference the right ingredients make
Just $3.30 per treatment – that's less than your morning coffee for a dentist-grade whitening session at home.
Don't Take Our Word For It
Loved by 100,000+ Australians
"I've tried strips, charcoal toothpaste, even a $50 pen from the chemist. Nothing worked. My friend told me it's because they don't have the right ingredients. She was right. Smilie actually has hydrogen peroxide – the real stuff – and I saw results after ONE treatment."
Sarah M.
Age 42 · Verified Buyer
Real Conversations
What Customers Are Actually Saying
Real questions about ingredients, sensitivity, and results – answered honestly.
Discussion (4 comments)
I've tried so many whitening products and none of them worked. Strips, pens, charcoal toothpaste – nothing. I was honestly skeptical about this one too. But after reading about the actual ingredients and that a dentist developed it, I gave it a shot. First treatment and I could already see a difference. What even are other brands putting in their products?!
Great question, Sarah! Most supermarket kits use optical brighteners or very low concentrations of peroxide that can't penetrate enamel to reach deep stains. Smilie uses the same hydrogen peroxide that dentists use in-chair, just at a safe concentration for home use. That's the difference – real ingredients that actually work.
My biggest fear was sensitivity. I had a terrible experience with another brand – my teeth ached for days after. I almost didn't try Smilie because of it. But the Potassium Nitrate thing convinced me. Zero sensitivity after 5 treatments. I'm genuinely shocked.
Michelle, this is exactly why Dr. Tankard insisted on including Potassium Nitrate in the formula. Most brands skip it because it's expensive, but it's the ingredient that makes sensitivity-free whitening possible. So happy you had a comfortable experience!
I spent $650 on in-chair whitening last year. It worked but the sensitivity was brutal and it faded within a few months. My friend recommended Smilie and honestly the results are comparable. For $99. I feel a bit silly for spending that much at the dentist now.
Your Questions, Answered Honestly
The Questions Everyone Asks
We believe in transparency. Here are honest answers to the most common concerns about teeth whitening.
Now You Know the Truth.
Try It Risk-Free.
Over 1,000,000 treatments. 100,000+ happy customers. Developed by a real dentist with real ingredients. And if it doesn't work for you, you get your money back. No questions asked.
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Dentists Behind the Formula